Ideas

Published on 2016-08-16

 

Leider ist der Eintrag nur auf English verfügbar.

Published on 2015-04-29

 

These seven maps and charts, visualized by The Washington Post, will help you understand how diverse other parts of the world are in terms of languages. Read the […]

Published on 2015-02-04

 

Companies are now paying attention to India as a global internet buyer/consumer of goods, services and content. There are 1.2 billion people in India and are increasingly affluent, […]

Published on 2015-01-06

 

This phrase resonated in me: “What you want to cook and eat is an accumulation, a function of your experiences — the people you’ve befriended, what you’ve learned, […]

Published on 2014-12-22

 

Having lived in Gramercy Park, in New York City for a time, I thought it might be sweet to name this topic like so. Or maybe not…. Elvira […]

Published on 2014-08-24

 

When you need to check a student’s test results, let’s say, a biology exam, do you ask your cleaning lady to do it? Of course not. I had […]

Published on 2014-06-04

 

CADENCEtrans’s Comment: This article discusses the pitfalls to a brand strategy that does not address the uniqueness of a market like China. Very few companies have had success […]

Published on 2014-06-03

 

THE PRODUCTION BRIEF: ( A series of commentaries on day-to-day issues) IF IN CHINA, …. WELL, IT DEPENDS…. A client asked for Chinese translation and said that they […]

Published on 2014-06-03

 

It is interesting how phrases from a different language have come to be used a great deal in English. Consider, for example, the Latin phrase “carpe diem,” generally […]

Published on 2014-06-02

 

People tell me the translation industry is doomed by Google Translate. I have more faith in the human process than the naysayers suggest. I use the analogy of […]