CADENCEtrans’s Comment: This article discusses the pitfalls to a brand strategy that does not address the uniqueness of a market like China. Very few companies have had success in introducing their brand without localization. By Randall Frost Global marketing for packaged goods involves greater product and branding differentiation. When a brand owner seeks to appeal […]
Global Packaging: What’s the difference? Read More »
THE PRODUCTION BRIEF: ( A series of commentaries on day-to-day issues) IF IN CHINA, …. WELL, IT DEPENDS…. A client asked for Chinese translation and said that they wanted to publish the document in China as well as in Taiwan and Hong Kong. I gave the client an estimate for Chinese Simplified and Chinese Traditional.
Chinese Simplified or Mandarin? Read More »
It is interesting how phrases from a different language have come to be used a great deal in English. Consider, for example, the Latin phrase “carpe diem,” generally translated as “seize the day.” Perhaps if this phrase had originated in English, it may have sounded a little odd. How do you “seize” a day? “Seizing”
How Translation Services Can Turn Negative into Positive Read More »
People tell me the translation industry is doomed by Google Translate. I have more faith in the human process than the naysayers suggest. I use the analogy of artesanal products as what translation is all about. I look at our process and what we do is like digital embroidery and I celebrate the uniqueness of
I celebrate the translator as an ARTIST Read More »