Author: CadenceTrans
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Culture and Climate Change
Culture: the ultimate renewable resource to tackle climate change Climate change is one of the major challenges of our time. This is also true for the cultural and natural heritage of humanity. Yet culture is a key resource for mitigating and adapting to climate change. UNESCO is fully committed to addressing the impact of climate…
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DIFERENCIAS EN EL ESPAÑOL DE ESPAÑA Y MÉXICO
El español hablado en España o en México no es homogéneo. Cada región tiene sus propios modismos, como en el resto de los países de habla hispana. Sin embargo, es posible hablar, en el caso de español de México, de algunas características más o menos comunes a todos los dialectos regionales que conforman aquello que denominamos dialecto…
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Japan is set to increase chip-gear spending faster than any other country.
Japan is poised to sharply raise its chip-gear spending in an attempt to boost its position in the global semiconductor market, as it tightens exports amid a US-led push to limit China’s tech ambitions. Japan is expected to spend US$7 billion on wafer fab equipment next year, which would mark an 82% jump from this…
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How language is processed by your brain
By Gaia Vince, Mosaic (CNN) – If you read a sentence (such as this one) about kicking a ball, neurons related to the motor function of your leg and foot will be activated in your brain. Similarly, if you talk about cooking garlic, neurons associated with smelling will fire up. Since it is almost impossible…
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The world’s languages, in 7 maps and charts
These seven maps and charts, visualized by The Washington Post, will help you understand how diverse other parts of the world are in terms of languages. Read the full article here: Washington PostThese seven maps and charts, visualized by The Washington Post, will help you understand how diverse other parts of the world are in…
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India as a Global Consumer
Companies are now paying attention to India as a global internet buyer/consumer of goods, services and content. There are 1.2 billion people in India and are increasingly affluent, savvy internet users and buyers. So it makes sense to reach out to India. The official languages in India are Hindi and English. The languages that are…
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An interesting article from Ted.com about what food tells about the culture
Food as identity The “melting pot” in American cuisine is a myth, not terribly unlike the idea of a melting pot of American culture, notes chef Dan Barber (TED Talk: How I fell in love with a fish). “Most cultures don’t think about their cuisine in such monolithic terms,” he says. “French, Mexican, Chinese, and Italian…
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Grammar – see
Having lived in Gramercy Park, in New York City for a time, I thought it might be sweet to name this topic like so. Or maybe not…. Elvira Medina, CadenceTrans.com “All is” vs. “all are” Q: I was momentarily confused by this. Is it: “All is returned to normalcy” to “All are returned to normalcy.”…
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Reviewing translations
When you need to check a student’s test results, let’s say, a biology exam, do you ask your cleaning lady to do it? Of course not. I had a client a while back and my best Chinese translator translated the document. A few days later, this client complained that the translation was bad. The first…
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Global Packaging: What’s the difference?
CADENCEtrans’s Comment: This article discusses the pitfalls to a brand strategy that does not address the uniqueness of a market like China. Very few companies have had success in introducing their brand without localization. By Randall Frost Global marketing for packaged goods involves greater product and branding differentiation. When a brand owner seeks to appeal…